Animated lyric video: Richard Clapton – “Summer In The City”

A groovy animated music video with a 60’s feel.

““WOW! PSYCHEDELIC!! Great job. The kitty is worth the price of admission.””

Richard Clapton
Our client approached us to create this vibrant and groovy lyric video animation to compliment Australian musician, Richard Clapton’s new single, ‘Summer In The City’.
We researched the heck out of the 60’s, and interpreted visual elements from Richard’s album cover to arrive at the final animated lyric video. We were afforded the trust from Richard’s record company to interpret the song and create the visual aesthetic, using our well-honed art direction, illustration and animation techniques.
The ‘Summer In The City’ single was released in February 2021, and was well received by Richard Clapton’s fans.