Animated TV advert: Standard Bank

Win-a-car campaign

The Brief:
We were approached by Standard Bank to create a 20 second animated TV ad for their Win-a-Car campaign. The objective of the animation video was to encourage Standard Bank customers to use the banking app, and transact four times a month over three consecutive months to stand a chance of winning a VW Golf 7.

The Solution:
Our top team of art directors, graphic designers, illustrators, animators and copywriters put together this animated video to efficiently communicate the client’s message within the 20 second time frame.

The Outcome:
With the help of the campaign and our animated TV ad, Standard Bank saw a marked increase in banking app users and transactions in line with the campaign.