Case Study: Software Launch Campaign

A highlight video showcasing creative collateral produced for the launch of the new SANBS BECS System.

The launch was rolled out over 5 weeks and entailed the following:
– A TEASER LAUNCH
– AN ANIMATED OVERVIEW VIDEO
– WEEKLY COLLATERAL ROLLOUTS OF:
weekly fresh Wrap content (The mobile web app was the central tool in content delivery to staff at the SANBS), supporting emailers, animated email banners, animated screensavers, desktop backgrounds, sharepoint banners, weekly competition (housed on the Wrap) to encourage further engagement.
  • Wrap (mobile web app)

    Scan this QR code with your cellphone camera to see the functionality of Wrap technology. The Wrap was a central part of delivering content in this campaign, and for hosting the weekly competition.

    Animated Overview Video

    Email Banners

    Animated Screensavers

    Various Animated Wrap Frames