How Much Does A Custom Animation Video Cost?

When it comes to custom animation videos, should you hire a top animation studio, or do it yourself using doodle software like Doodly or Videoscribe?

Let’s take a look at effort VS reward.

You can learn how to use doodle software to create a whiteboard type animation video yourself. However, it will require a fair amount of your time and your results will still be far from the quality of a professional animation studio.

Doodle software costs as little as R3,500 ($210) a year, however the software is limited in that it uses static images and clip art from a library. The final product won’t be unique or on-brand, and the same clip art is available to anyone who uses the software. So, not much different to a PowerPoint presentation.

Hiring a Professional Animation Studio

When pricing animation we always start with an initial free consultation with you to determine your communication needs. We do our best to work with your budget, and pay consideration to the length of your video and how quickly you need it. A longer video requires more creative assets that will need to be made by our illustrators and designers, and will mean more time in the animation studio to make those creative assets move in engaging ways to tell your story well. An urgent turnaround video requires overtime from our team and urgent bookings with voice-over artists and our audio recording studio. In this instance we charge an additional rush fee to cover these additional costs.

If you decide to commission us, we work with you through a process to get to a final polished video. All the while, we pay very close attention to your brand identity and you sign off at every stage of the process, which looks something like this:

• We brainstorm and present a great storyline,
• Copywrite a script based on careful consideration on how best to convey your message,
• pencil a rough scamp of the visual storyline,
• determine a look-and feel,
• design custom characters and backgrounds that match your brand aesthetic,
• develop full-colour storyboards of the final video frames,
• animation,
• Voice-over artist selection and recording,
• Music and sound effects selection,
• Finally, we bring everything together into a final, fluid edit.

We deliver a high-end broadcast quality animation video to meet your timeframe, and you and your audience will love it. Guaranteed.

Why pay for a professional animation?

It goes without saying, poorly made marketing collateral can have a negative impact on your brand. If your company wants to be perceived as the market leader and stay ahead of competition, you’ll need to work with the right specialists and experts to professionally package your message.

The Power of Animated Video

Video marketing is expected to become the most effective digital marketing trend in 2021. Its power lies in the ability to communicate complex information in a fast and easy-to-digest way, and communicates at three levels simultaneously: aural, visual, and emotional. If done the right way, animated video is a highly effective way to increase brand awareness. Consider what type of content makes you pause when your scrolling through Facebook or Instagram. It’s likely you paused at a well-executed video using film or animation. The motion grabs our attention and if the visuals are interesting enough, we become engaged by the story.

The best animation video companies add a level of humour and fun to marketing or explainer videos. Marketing research shows that humour has the potential to maintain interest and engagement and improves success for a marketing initiative. Animated video can amplify a company’s communication efforts by streamlining and simplifying complicated concepts into novel, entertaining scenes that make the information easier to understand and absorb. Without a doubt, video marketing will help your customers or staff understand your message better.

 In the Wyzowl video marketing statistics report of 2020 it was found that:

• 92% of marketers who use video say that it’s an important part of their marketing strategy — the highest percentage of any year since 2015.
• The most commonly-created types of video are explainer videos (72%) presentation videos (49%) testimonial videos (48%) sales and product videos (42%) and video ads (42%).

The Audience:

• 96% of people have watched an explainer video to learn more about a product or service.
• 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
• When asked how they’d most like to learn about a product or service, 66% of people said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website or post, 4% who’d like to view a static infographic, 3% who’d rather download an e-book or manual, 3% who’d rather attend a webinar or pitch, and 2% who’d like a sales call or demo.

Why hire a studio?

Quite simply, you want to spend your time leading your team and overseeing your business. By hiring a professional animation studio with a proven track record, you can be sure your brand’s message is polished to perfection, and your marketing budget is being put to good use. You’ll have the best possible chance of bringing about a return on investment through new leads and interest in your business.

Professional studios have decades of collective experience under one roof and are experts at creating innovative and interesting ways to shape your message into something your staff or customers will truly be interested in and excited about.